Guided Innovation are a company who open the imagination of social care organisations and help them solve their challenges using accessible and illuminating technology. (We helped them describe that!) They’re a fantastic local company who’s values very closely align with ours, so we helped them with their brand identity and brand strategy. They want to reach more social care organisations and grow their business, and they needed an effective brand to do that. We worked with them to get under the skin of their business through brand strategy sessions, and then reimagined their brand identity and messaging so they could shout about what they do. We then gave them the tools they need to carry that brand forward in-house!