Selig Suffolk are a fantastic local organisation who run the Ipswich Winter Night Shelter (amongst other projects!). They aim to remind those without a home that they exist, they’re cared for, and to help them live healthier and happier lives. That approach governs their day to day work. We've partnered with them over the past year to clarify their brand, develop their brand strategy, brand identity, and supporting materials. During our discovery sessions one area that kept being brought up was the fact that Selig becomes a big family for those they're serving. It feels like home. We wanted to focus on that fact in the identity, but also show it's an organisation where hopes and dreams can be restored once again, which is why the springboard motif is tied into the logomark and wider identity! We're planning the full brand launch and other projects with them in the coming months, but until then, here's a snapshot of the brand identity.